For more than one century, Samuel Birnbaum, his son Bertram and now his grandson Larry Birnbaum, have been selling Thomas Edisonís most famous invention ... the incandescent light bulb.
Thomas Edison, an entrepreneur and Americaís greatest inventor, established The Edison Electric Light Company in 1878. (It became The General Electric Company in 1892.) Edison realized that his incandescent light bulb could never light up homes and businesses without committed electrical distributors that believed that his invention would illuminate the world.
In 1909, Samuel Birnbaum opened Birnbaum Electric in lower Manhattan, befriended Thomas Edison and became a distributor for the General Electric Company. Like Edison, Sam was a master electrician, business man and inventor. He and Edison had much in common and they remained friends until Edisonís death in 1931.
In 1914, Thomas Edison personally presented Sam Birnbaum with a General Electric Incentive Award for his companyís outstanding performance as a distributor for the GE Company. The award, a hand-crafted and hand-blown replica of Edisonís first incandescent bulb with a high resistance carbon filament, is now a treasured and very valuable family heirloom.
With business booming, Samís son Bertram joined the company which moved uptown to a larger building on Broadway and 17th in NYC. Birnbaum Electric became known as Broadway Electric. Bertramís son Larry joined Broadway Electric and, like Edison (Edison, New Jersey is named after Thomas Edison), he moved to New Jersey to found Epic and the Light Bulb Store in 1980 (a light bulb manufacturer with both wholesale and retail distribution.)
Larry Birnbaum said that he owes the idea for the Newcandescent light bulb to the many customers of his Light Bulb Store located in South Hackensack, New Jersey. When customers became aware of the Federal Law that would effectively ban incandescent bulbs, they started hording incandescents by buying in bulk. Larry says,ďWe are all somewhat addicted to the incandescent lightbulb and that soft warm glow. It is a very soothing and calming color of light." Larry went on to say that, "the inspiration to continue to manufacture the long-lasting (10,000 hours) rough service Newcandescent bulb that satisfies all federal requirements, is simply the result of what customers continue to want."